Instead of cracking down on sharers, HBO is working to maximizing the number of news signups by making the hype around the show as huge as possible on social media and elsewhere. HBO NOW membership shot up 91 percent during Game of Thrones’ seventh season. HBO recognizes that getting more eyeballs on screens means more awareness and enthusiasm for the show, which drives up subscriptions. Rather than chase down that revenue, HBO sees more value in a different Game of Thrones marketing strategy. “We’re in the business of creating addicts,” former HBO CEO Richard Plepler told BuzzFeed.ĭespite HBO’s cavalier attitude, password sharing can have a negative financial impact – it could cost providers half a billion dollars in 2019. Previous HBO execs have said piracy is “better than an Emmy” in terms of awareness, and have cited shared accounts as a marketing tool for future customers. But it hasn’t put a lot of energy into stopping password sharing. HBO knows it’s going on and has put some limits in place – one account can only host three simultaneous streams at once. Nearly two-thirds of people say they share their HBO NOW credentials or use someone else’s log-in. HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones and the battle for the Iron Throne. Start your own account, free for 30 days: /x8UWfp8Kn3Įarlier in the night, Samberg took aim at Bill Cosby, Donald Trump and True Detective in his outrageous Emmy Awards opening monologue.įox is airing live coverage of the 67th Primetime Emmy Awards.2 Min Read Why HBO Lets People Share Passwords If anyone needs some recommendations, we'll be here all night. HBO had a bit of fun with all of the extra attention, tweeting: "If anyone needs some recommendations, we'll be here all night. Lucky for you, is a very generous #Emmys HBO NOW September 21, 2015ĭigital Spy verified that the account was in fact accessible by the public for several minutes, although it soon exceeded user capacity. So here's my HBO Now login," he quipped.įor those keeping score, those handy user name and password details are: and 'password1'. "Luckily for you, the CEO of HBO recently said he doesn't think password sharing for their streaming services is a problem.
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